Run my free audit
An aerial view of a Midwestern American city at dusk, golden light over its downtown and tree-lined neighborhoods while a towering storm front drops rain over the farmland to the east

SEO Market Map · 14 states · 75 cities · 12 trades

Today’s SEO forecast for America.

Some markets are clear skies: a well-kept Google Business Profile wins the call. Others are a storm of competitors with thousands of reviews and built-out websites. We measured 75 cities in 14 states across 12 trades so far, with more states added each month. Find yours.

Run my
free audit Book
a call

The national radar

Arizona runs hottest. Alaska runs calmest.

Each state takes the average of its measured cities, and the map ranks the states against each other in five groups. The median state scores 54. Choose a trade above and the map re-ranks for it. Tap a state for its own forecast.

Tap a state

The United States

54median state / 100

14 states, 75 cities

  • Stormiest fifth ranks 1–2
  • Second stormiest fifth ranks 3–5
  • Middle fifth ranks 6–8
  • Second calmest fifth ranks 9–11
  • Calmest fifth ranks 12–14
  • Not yet measured 36 states

Map colors rank the 14 measured states against each other, about three to a group. Scores, cards and city pages use the absolute weather scale. Gray states are being measured and join as their data completes. Why

Alaska: ranks 14 of 14 (calmest fifth), 37 of 100, clouds buildingAlabama: ranks 7 of 14 (middle fifth), 54 of 100, storms likelyArkansas: ranks 10 of 14 (second calmest fifth), 50 of 100, storms likelyArizona: ranks 1 of 14 (stormiest fifth), 63 of 100, storms likelyCalifornia: ranks 2 of 14 (stormiest fifth), 61 of 100, storms likelyColorado: ranks 3 of 14 (second stormiest fifth), 59 of 100, storms likelyConnecticut: ranks 11 of 14 (second calmest fifth), 46 of 100, clouds buildingDelaware: ranks 12 of 14 (calmest fifth), 43 of 100, clouds buildingFlorida: ranks 4 of 14 (second stormiest fifth), 59 of 100, storms likelyGeorgia: ranks 5 of 14 (second stormiest fifth), 55 of 100, storms likelyHawaii: ranks 13 of 14 (calmest fifth), 40 of 100, clouds buildingIowa: not yet measuredIdaho: ranks 9 of 14 (second calmest fifth), 53 of 100, storms likelyIllinois: ranks 8 of 14 (middle fifth), 54 of 100, storms likelyIndiana: ranks 6 of 14 (middle fifth), 55 of 100, storms likelyKansas: not yet measuredKentucky: not yet measuredLouisiana: not yet measuredMassachusetts: not yet measuredMaryland: not yet measuredMaine: not yet measuredMichigan: not yet measuredMinnesota: not yet measuredMissouri: not yet measuredMississippi: not yet measuredMontana: not yet measuredNorth Carolina: not yet measuredNorth Dakota: not yet measuredNebraska: not yet measuredNew Hampshire: not yet measuredNew Jersey: not yet measuredNew Mexico: not yet measuredNevada: not yet measuredNew York: not yet measuredOhio: not yet measuredOklahoma: not yet measuredOregon: not yet measuredPennsylvania: not yet measuredRhode Island: not yet measuredSouth Carolina: not yet measuredSouth Dakota: not yet measuredTennessee: not yet measuredTexas: not yet measuredUtah: not yet measuredVirginia: not yet measuredVermont: not yet measuredWashington: not yet measuredWisconsin: not yet measuredWest Virginia: not yet measuredWyoming: not yet measuredHuntsville, AL: 59Mobile, AL: 54Birmingham, AL: 57Montgomery, AL: 51Tuscaloosa, AL: 50Anchorage, AK: 54Juneau, AK: 33Fairbanks, AK: 38Wasilla, AK: 38Sitka, AK: 24Phoenix, AZ: 68Tucson, AZ: 65Mesa, AZ: 62Gilbert, AZ: 60Chandler, AZ: 59Little Rock, AR: 56Fayetteville, AR: 49Fort Smith, AR: 47Springdale, AR: 52Jonesboro, AR: 46Los Angeles, CA: 64San Diego, CA: 66San Jose, CA: 60San Francisco, CA: 58Fresno, CA: 58Denver, CO: 67Colorado Springs, CO: 62Aurora, CO: 57Fort Collins, CO: 56Lakewood, CO: 51Bridgeport, CT: 45Stamford, CT: 49New Haven, CT: 45Hartford, CT: 49Waterbury, CT: 44Wilmington, DE: 50Dover, DE: 45Newark, DE: 45Middletown, DE: 39Milford, DE: 37Naples, FL: 52Fort Myers, FL: 57Cape Coral, FL: 58Bonita Springs, FL: 47Sarasota, FL: 58Tampa, FL: 64Orlando, FL: 63Miami, FL: 59Fort Lauderdale, FL: 61Jacksonville, FL: 66Atlanta, GA: 63Columbus, GA: 53Augusta, GA: 56Macon, GA: 51Savannah, GA: 54Honolulu, HI: 52Pearl City, HI: 38Hilo, HI: 32Waipahu, HI: 38Kailua, HI: 39Boise, ID: 62Meridian, ID: 57Nampa, ID: 52Caldwell, ID: 45Idaho Falls, ID: 51Chicago, IL: 67Aurora, IL: 53Naperville, IL: 55Joliet, IL: 48Rockford, IL: 49Indianapolis, IN: 61Fort Wayne, IN: 54Evansville, IN: 51Carmel, IN: 54Fishers, IN: 53

State lines: US Census Bureau. Dots are the measured cities.

The 14-state outlook

Every state, calmest to severe.

Average across all 12 trades. Choose a trade above to see its own forecast.

Clouds building

Alaska

37/ 100

Local SEO needed

Stormiest Anchorage · 54

Calmest Sitka · 24

See the forecast

Clouds building

Hawaii

40/ 100

Local SEO needed

Stormiest Honolulu · 52

Calmest Hilo · 32

See the forecast

Clouds building

Delaware

43/ 100

Local SEO needed

Stormiest Wilmington · 50

Calmest Milford · 37

See the forecast

Clouds building

Connecticut

46/ 100

Local SEO needed

Stormiest Stamford · 49

Calmest Waterbury · 44

See the forecast

Storms likely

Arkansas

50/ 100

Local SEO needed

Stormiest Little Rock · 56

Calmest Jonesboro · 46

See the forecast

Storms likely

Idaho

53/ 100

Local SEO needed

Stormiest Boise · 62

Calmest Caldwell · 45

See the forecast

Storms likely

Alabama

54/ 100

Local SEO needed

Stormiest Huntsville · 59

Calmest Tuscaloosa · 50

See the forecast

Storms likely

Illinois

54/ 100

Local SEO needed

Stormiest Chicago · 67

Calmest Joliet · 48

See the forecast

Storms likely

Georgia

55/ 100

Local SEO needed

Stormiest Atlanta · 63

Calmest Macon · 51

See the forecast

Storms likely

Indiana

55/ 100

Local SEO needed

Stormiest Indianapolis · 61

Calmest Evansville · 51

See the forecast

Storms likely

Colorado

59/ 100

Local SEO needed

Stormiest Denver · 67

Calmest Lakewood · 51

See the forecast

Storms likely

Florida

59/ 100

Local SEO needed

Stormiest Jacksonville · 66

Calmest Bonita Springs · 47

See the forecast

Storms likely

California

61/ 100

Local SEO needed

Stormiest San Diego · 66

Calmest Fresno · 58

See the forecast

Storms likely

Arizona

63/ 100

Local SEO needed

Stormiest Phoenix · 68

Calmest Chandler · 59

See the forecast

Warnings and all-clears

The ten most severe markets, and the ten calmest.

  1. 83Law firms in Atlanta, GA
  2. 80Law firms in Denver, CO
  3. 80Med spas in Miami, FL
  4. 80Law firms in Chicago, IL
  5. 79Med spas in Phoenix, AZ
  6. 79Med spas in Denver, CO
  7. 78Plumbing in Chicago, IL
  8. 77Pest control in Mesa, AZ
  9. 77Law firms in Los Angeles, CA
  10. 77Law firms in Miami, FL
  1. 12Plumbing in Sitka, AK
  2. 16HVAC in Sitka, AK
  3. 17Electricians in Sitka, AK
  4. 19Roofing in Sitka, AK
  5. 19Dentists in Sitka, AK
  6. 19Landscaping in Waipahu, HI
  7. 20Roofing in Fairbanks, AK
  8. 20HVAC in Hilo, HI
  9. 21Landscaping in Juneau, AK
  10. 21Law firms in Sitka, AK

The full forecast

Every state, every trade.

State averages of the Market Competition Index, 0 to 100, scored across all 75 cities measured together. Search data read 2026-10-29. How we measured it.
StatePlumbingHVACRoofingElectriciansLandscapingPest controlPool companiesDentistsLaw firmsMed spasVeterinariansChiropractors
Alabama606455443857436762525653
Alaska354026333028395034464639
Arizona696763545071546763696561
Arkansas565749473950356252485748
California706255584562487269686360
Colorado636457554850406964686657
Connecticut454944444036316062524948
Delaware464843374340375240444446
Florida666355544660496664675855
Georgia596257534453416066605852
Hawaii444138293143305536454341
Idaho586249494653386553526057
Illinois605952434751416761585757
Indiana586057484846406659595955

Each score blends six measured signals: the review strength of the top three businesses on Google Maps, how many established competitors there are, the star rating bar, what the top businesses’ websites do, how many businesses compete per home, and the size of the market. Read the methodology.

Start with the audit.

About 60 seconds, no email, and you get named findings for your own site, not a score out of a hundred.

Run my
free audit Book a call
instead