Storms likely
Tuscaloosa
50/ 100
Local SEO needed
Hardest Med spas · 60
Calmest Pool companies · 34
SEO Market Map Alabama
SEO Market Map · Alabama · 5 cities · 12 trades
Today’s SEO forecast for Alabama.
Alabama ranks 7th of 14 states for search competition, at 54 against a median of 54 across the 14 states measured so far. Its hardest trade is dentists (67); its calmest is landscaping (38). Pick yours.
The five-city outlook
Where search is calm, and where it is severe.
Tuscaloosa is calmest at 50; Huntsville runs at 59.
Storms likely
Montgomery
51/ 100
Local SEO needed
Hardest Dentists · 75
Calmest Pool companies · 30
Storms likely
Mobile
54/ 100
Local SEO needed
Hardest Dentists · 72
Calmest Landscaping · 37
Storms likely
Birmingham
57/ 100
Local SEO needed
Hardest HVAC · 67
Calmest Electricians · 42
Storms likely
Huntsville
59/ 100
Local SEO needed
Hardest Pest control · 70
Calmest Landscaping · 41
The Alabama radar
Huntsville runs hottest.
Huntsville, Birmingham, Mobile, Montgomery and Tuscaloosa, stormiest first.
- 59HuntsvilleStorms likely
- 57BirminghamStorms likely
- 54MobileStorms likely
- 51MontgomeryStorms likely
- 50TuscaloosaStorms likely
- Clear skies 0–19
- Mostly sunny 20–34
- Clouds building 35–49
- Storms likely 50–64
- Severe 65–100
State lines: US Census Bureau. Numbered pins follow the key, stormiest first.
What we found
Inside Alabama’s numbers.
- Huntsville (59): toughest, pest control at 70, where the top three hold 1,739 reviews at the median and 18 of 20 rivals have passed 100. Calmest, landscaping at 41 (164 at the median).
- Birmingham (57): toughest, HVAC at 67, where the top three hold 1,133 reviews at the median and 18 of 20 rivals have passed 100. Calmest, electricians at 42 (36 at the median).
- Mobile (54): toughest, dentists at 72, where the top three hold 1,344 reviews at the median and 19 of 20 rivals have passed 100. Calmest, landscaping at 37 (64 at the median).
- Montgomery (51): toughest, dentists at 75, where the top three hold 2,060 reviews at the median and 20 of 20 rivals have passed 100. Calmest, pool companies at 30 (17 at the median).
- Tuscaloosa (50): toughest, med spas at 60, where the top three hold 327 reviews at the median and 8 of 20 rivals have passed 100. Calmest, pool companies at 34 (49 at the median).
The deepest review moat in Alabama: dentists in Huntsville, where the top three hold 2,559 reviews at the median. The thinnest: pool companies in Montgomery, at 17. Ratings run lowest for pool companies in Montgomery (4.22 stars across the top ten) and highest for chiropractors in Birmingham (4.98).
We read 180 top-ranking competitor sites across Alabama’s searches. WordPress runs 103 of them; 46 are custom or another builder. 56% carry local business markup, against 54% across every state measured, and 66% changed their sitemap in the last year.
Each trade, calmest city to toughest
- PlumbingTuscaloosa 51 → Huntsville 68
- HVACTuscaloosa 55 → Huntsville 68
- RoofingMontgomery 50 → Huntsville 59
- ElectriciansTuscaloosa 41 → Montgomery 51
- LandscapingMontgomery 33 → Birmingham 46
- Pest controlMobile 49 → Huntsville 70
- Pool companiesMontgomery 30 → Birmingham 55
- DentistsBirmingham 58 → Montgomery 75
- Law firmsTuscaloosa 53 → Huntsville 69
- Med spasMontgomery 47 → Tuscaloosa 60
- VeterinariansTuscaloosa 52 → Huntsville 62
- ChiropractorsMontgomery 41 → Huntsville 59
What a searcher sees on the map
The view from the phone.
70/ 100
Severe
Competitors with deep review counts and built-out websites hold the top spots. This market rewards full SEO, with paid search to buy time while it builds.
- 1,739 median reviews among the top three
- 18 of the top 20 with 100 or more reviews
- 4.9 average stars across the top 10
The full forecast
Every city, every trade.
| City | Plumbing | HVAC | Roofing | Electricians | Landscaping | Pest control | Pool companies | Dentists | Law firms | Med spas | Veterinarians | Chiropractors |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Huntsville | 68 | 68 | 59 | 42 | 41 | 70 | 52 | 70 | 69 | 49 | 62 | 59 |
| Mobile | 60 | 63 | 56 | 43 | 37 | 49 | 46 | 72 | 65 | 51 | 53 | 58 |
| Birmingham | 66 | 67 | 57 | 42 | 46 | 54 | 55 | 58 | 67 | 55 | 61 | 53 |
| Montgomery | 54 | 66 | 50 | 51 | 33 | 58 | 30 | 75 | 55 | 47 | 54 | 41 |
| Tuscaloosa | 51 | 55 | 51 | 41 | 35 | 54 | 34 | 58 | 53 | 60 | 52 | 54 |
Start with the audit.
About 60 seconds, no email, and you get named findings for your own site, not a score out of a hundred.