Free scorecard · 5 minutes · No email
How healthy is your Google Business Profile?
Twelve honest checks, weighted the way real map-pack engagements weight them. Answer what is true today and get a score plus your three highest-leverage fixes. We do not connect to your profile and we do not pretend to scan it; this is the checklist we use, handed over.
Jamie Kloncz, founder. Does the work himself, from Naples.
★★★★★ 5.0 on GoogleNaples, FloridaMonth to month
The scorecard
Twelve checks, answered honestly.
Is your primary category the most specific one available for what you do?
e.g. "Roofing contractor", not "Contractor"; "Med spa", not "Spa"Is your profile fully complete: hours, phone, website, services, attributes, description?
every empty field is a question Google answers with a competitorDoes your profile name exactly match your real-world business name?
no added keywords, no city bolted onAre your name, address and phone identical on your website and major directories?
same format everywhere, down to suite numbersDo you have more reviews than the competitors who outrank you in the map pack?
check the three businesses above youDo you reply to every review, positive and negative, within a few days?
replies are visible to every future customerHave you added your services with descriptions and, where sane, prices?
the services module, not just the descriptionHave you uploaded real photos in the last 30 days?
jobs, team, premises; not stockAre you posting updates or offers at least a couple of times a month?
posts expire from view; cadence mattersHave you seeded and answered the Q&A section yourself?
anyone can ask and, worse, anyone can answerIs your service area or map pin exactly right?
pin on the building; service area honestDo you check profile edits monthly for Google-suggested changes?
Google and the public can edit your profileWant the human version, run against your actual profile, rankings and competitors?
Get the free human auditQuestions
The GBP scorecard, answered.
Jamie Kloncz · SEO Elite Agency, Naples
It is a structured self-audit: the same twelve checks we run on paid engagements, weighted the way we weight them, answered by you. We do not connect to your profile, so we cannot see it; tools that claim to scan your profile without your authorization are reading public data at best. For a human-run review of the real thing, book the free audit and we will look together.
Jamie Kloncz · SEO Elite Agency, Naples
As accurate as your answers. The weighting reflects what moves map-pack rankings in our experience and the public evidence: category and completeness first, identity consistency and reviews close behind, activity signals after that. Nobody outside Google knows exact weights, and any tool claiming to is guessing with more confidence than the evidence supports.
Jamie Kloncz · SEO Elite Agency, Naples
Three repeat offenders: a generic primary category chosen years ago, review counts far below the pack leaders, and NAP inconsistencies from old addresses or tracking numbers scattered across directories. The first is a ten-minute fix, the second is a months-long campaign, and the third is tedious but mechanical. The scorecard tells you which bucket you are in.
Jamie Kloncz · SEO Elite Agency, Naples
Usually, but the process is slow and evidence-heavy, and prevention is far cheaper. The most common suspension triggers are name keyword-stuffing, address issues on service-area businesses, and bulk edits that trip review. If you are suspended now, that is a specific engagement rather than a scorecard exercise; call us and we will scope it honestly.
Jamie Kloncz · SEO Elite Agency, Naples
SEO Elite Agency, founder-led from Naples, FL. Google Business Profile management is core to our local SEO work, and the scorecard is the intake checklist from real engagements. Questions, or a score you want a second opinion on: (843) 955-7727 or [email protected].
Start with the audit.
About 60 seconds, no email, and you get named findings for your own site, not a score out of a hundred.