Today’s SEO forecast for Hawaii.

What we found

Inside Hawaii’s numbers.

• Honolulu (52): toughest, dentists at 65, where the top three hold 1,061 reviews at the median and 17 of 20 rivals have passed 100. Calmest, pool companies at 37 (25 at the median).
• Kailua (39): toughest, dentists at 53, where the top three hold 230 reviews at the median and 10 of 20 rivals have passed 100. Calmest, electricians at 22 (2 at the median).
• Pearl City (38): toughest, plumbing at 53, where the top three hold 219 reviews at the median and 6 of 20 rivals have passed 100. Calmest, pool companies at 28 (26 at the median).
• Waipahu (38): toughest, dentists at 55, where the top three hold 792 reviews at the median and 7 of 20 rivals have passed 100. Calmest, landscaping at 19 (2 at the median).
• Hilo (32): toughest, dentists at 52, where the top three hold 792 reviews at the median and 11 of 20 rivals have passed 100. Calmest, HVAC at 20 (6 at the median).

The deepest review moat in Hawaii: pest control in Honolulu, where the top three hold 1,114 reviews at the median. The thinnest: landscaping in Waipahu, at 2. Ratings run lowest for HVAC in Hilo (3.73 stars across the top ten) and highest for med spas in Kailua (5.00).

We read 179 top-ranking competitor sites across Hawaii’s searches. WordPress runs 65 of them; 63 are custom or another builder. 47% carry local business markup, against 54% across every state measured, and 52% changed their sitemap in the last year.

Each trade, calmest city to toughest

• PlumbingHilo 25 → Honolulu 60
• HVACHilo 20 → Honolulu 56
• RoofingHilo 31 → Honolulu 49
• ElectriciansKailua 22 → Honolulu 37
• LandscapingWaipahu 19 → Honolulu 46
• Pest controlHilo 28 → Honolulu 56
• Pool companiesPearl City 28 → Honolulu 37
• DentistsPearl City 51 → Honolulu 65
• Law firmsHilo 29 → Honolulu 47
• Med spasHilo 38 → Honolulu 60
• VeterinariansPearl City 34 → Honolulu 49
• ChiropractorsHilo 28 → Honolulu 58