Storms likely
Chandler
59/ 100
Local SEO needed
Hardest Veterinarians · 68
Calmest Landscaping · 40
SEO Market Map Arizona
SEO Market Map · Arizona · 5 cities · 12 trades
Today’s SEO forecast for Arizona.
Arizona ranks 1st of 14 states for search competition, at 63 against a median of 54 across the 14 states measured so far. Its hardest trade is pest control (71); its calmest is landscaping (50). Pick yours.
The five-city outlook
Where search is calm, and where it is severe.
Chandler is calmest at 59; Phoenix runs at 68.
Storms likely
Gilbert
60/ 100
Local SEO needed
Hardest Med spas · 74
Calmest Electricians · 44
Storms likely
Mesa
62/ 100
Local SEO needed
Hardest Pest control · 77
Calmest Pool companies · 45
Severe
Tucson
65/ 100
Local SEO needed
Hardest HVAC · 72
Calmest Landscaping · 51
Severe
Phoenix
68/ 100
Full SEO plus paid
Hardest Med spas · 79
Calmest Pool companies · 52
The Arizona radar
Phoenix runs hottest.
Phoenix, Tucson, Mesa, Gilbert and Chandler, stormiest first.
- 68PhoenixSevere
- 65TucsonSevere
- 62MesaStorms likely
- 60GilbertStorms likely
- 59ChandlerStorms likely
- Clear skies 0–19
- Mostly sunny 20–34
- Clouds building 35–49
- Storms likely 50–64
- Severe 65–100
State lines: US Census Bureau. Numbered pins follow the key, stormiest first.
What we found
Inside Arizona’s numbers.
- Phoenix (68): toughest, med spas at 79, where the top three hold 1,086 reviews at the median and 17 of 20 rivals have passed 100. Calmest, pool companies at 52 (87 at the median).
- Tucson (65): toughest, HVAC at 72, where the top three hold 4,115 reviews at the median and 20 of 20 rivals have passed 100. Calmest, landscaping at 51 (170 at the median).
- Mesa (62): toughest, pest control at 77, where the top three hold 3,476 reviews at the median and 19 of 20 rivals have passed 100. Calmest, pool companies at 45 (57 at the median).
- Gilbert (60): toughest, med spas at 74, where the top three hold 268 reviews at the median and 19 of 20 rivals have passed 100. Calmest, electricians at 44 (72 at the median).
- Chandler (59): toughest, veterinarians at 68, where the top three hold 953 reviews at the median and 19 of 20 rivals have passed 100. Calmest, landscaping at 40 (31 at the median).
The deepest review moat in Arizona: HVAC in Tucson, where the top three hold 4,115 reviews at the median. The thinnest: landscaping in Chandler, at 31. Ratings run lowest for veterinarians in Tucson (4.45 stars across the top ten) and highest for med spas in Gilbert (4.95).
We read 180 top-ranking competitor sites across Arizona’s searches. WordPress runs 104 of them; 40 are custom or another builder. 56% carry local business markup, against 54% across every state measured, and 72% changed their sitemap in the last year.
Each trade, calmest city to toughest
- PlumbingChandler 64 → Phoenix 73
- HVACGilbert 59 → Phoenix 75
- RoofingGilbert 54 → Mesa 70
- ElectriciansGilbert 44 → Phoenix 64
- LandscapingChandler 40 → Phoenix 57
- Pest controlTucson 66 → Mesa 77
- Pool companiesMesa 45 → Tucson 65
- DentistsGilbert 65 → Phoenix 69
- Law firmsGilbert 47 → Phoenix 76
- Med spasChandler 58 → Phoenix 79
- VeterinariansPhoenix 60 → Chandler 68
- ChiropractorsChandler 58 → Tucson 63
What a searcher sees on the map
The view from the phone.
79/ 100
Severe
Competitors with deep review counts and built-out websites hold the top spots. This market rewards full SEO, with paid search to buy time while it builds.
- 1,086 median reviews among the top three
- 17 of the top 20 with 100 or more reviews
- 4.9 average stars across the top 10
The full forecast
Every city, every trade.
| City | Plumbing | HVAC | Roofing | Electricians | Landscaping | Pest control | Pool companies | Dentists | Law firms | Med spas | Veterinarians | Chiropractors |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Phoenix | 73 | 75 | 70 | 64 | 57 | 74 | 52 | 69 | 76 | 79 | 60 | 61 |
| Tucson | 69 | 72 | 64 | 57 | 51 | 66 | 65 | 66 | 68 | 71 | 64 | 63 |
| Mesa | 66 | 61 | 70 | 54 | 52 | 77 | 45 | 68 | 62 | 63 | 68 | 60 |
| Gilbert | 71 | 59 | 54 | 44 | 52 | 70 | 56 | 65 | 47 | 74 | 64 | 61 |
| Chandler | 64 | 67 | 55 | 52 | 40 | 66 | 52 | 67 | 61 | 58 | 68 | 58 |
Start with the audit.
About 60 seconds, no email, and you get named findings for your own site, not a score out of a hundred.