Today’s SEO forecast for Florida.

What we found

Inside Florida’s numbers.

• Jacksonville (66): toughest, dentists at 74, where the top three hold 1,577 reviews at the median and 16 of 20 rivals have passed 100. Calmest, pool companies at 53 (33 at the median).
• Tampa (64): toughest, plumbing at 75, where the top three hold 1,319 reviews at the median and 19 of 20 rivals have passed 100. Calmest, pool companies at 50 (47 at the median).
• Orlando (63): toughest, law firms at 75, where the top three hold 5,163 reviews at the median and 19 of 20 rivals have passed 100. Calmest, landscaping at 46 (91 at the median).
• Fort Lauderdale (61): toughest, law firms at 75, where the top three hold 1,716 reviews at the median and 18 of 20 rivals have passed 100. Calmest, landscaping at 47 (66 at the median).
• Miami (59): toughest, med spas at 80, where the top three hold 1,350 reviews at the median and 18 of 20 rivals have passed 100. Calmest, landscaping at 42 (55 at the median).
• Cape Coral (58): toughest, dentists at 71, where the top three hold 655 reviews at the median and 20 of 20 rivals have passed 100. Calmest, landscaping at 46 (103 at the median).
• Sarasota (58): toughest, HVAC at 66, where the top three hold 1,077 reviews at the median and 16 of 20 rivals have passed 100. Calmest, landscaping at 42 (95 at the median).
• Fort Myers (57): toughest, HVAC at 72, where the top three hold 1,756 reviews at the median and 20 of 20 rivals have passed 100. Calmest, pool companies at 38 (22 at the median).
• Naples (52): toughest, plumbing at 65, where the top three hold 1,814 reviews at the median and 16 of 20 rivals have passed 100. Calmest, landscaping at 34 (35 at the median).
• Bonita Springs (47): toughest, med spas at 57, where the top three hold 253 reviews at the median and 7 of 20 rivals have passed 100. Calmest, pool companies at 38 (40 at the median).

The deepest review moat in Florida: law firms in Orlando, where the top three hold 5,163 reviews at the median. The thinnest: electricians in Bonita Springs, at 14. Ratings run lowest for veterinarians in Orlando (4.33 stars across the top ten) and highest for med spas in Bonita Springs (4.99).

We read 360 top-ranking competitor sites across Florida’s searches. WordPress runs 200 of them; 117 are custom or another builder. 60% carry local business markup, against 54% across every state measured, and 68% changed their sitemap in the last year.

Each trade, calmest city to toughest

• PlumbingBonita Springs 46 → Tampa 75
• HVACBonita Springs 50 → Fort Myers 72
• RoofingNaples 42 → Orlando 67
• ElectriciansBonita Springs 39 → Jacksonville 70
• LandscapingNaples 34 → Jacksonville 59
• Pest controlBonita Springs 53 → Jacksonville 70
• Pool companiesFort Myers 38 → Orlando 54
• DentistsBonita Springs 56 → Jacksonville 74
• Law firmsNaples 46 → Miami 77
• Med spasNaples 57 → Miami 80
• VeterinariansBonita Springs 46 → Jacksonville 68
• ChiropractorsBonita Springs 46 → Jacksonville 65