Storms likely
Evansville
51/ 100
Local SEO needed
Hardest Dentists · 68
Calmest Pool companies · 32
SEO Market Map Indiana
SEO Market Map · Indiana · 5 cities · 12 trades
Today’s SEO forecast for Indiana.
Indiana ranks 6th of 14 states for search competition, at 55 against a median of 54 across the 14 states measured so far. Its hardest trade is dentists (66); its calmest is pool companies (40). Pick yours.
The five-city outlook
Where search is calm, and where it is severe.
Evansville is calmest at 51; Indianapolis runs at 61.
Storms likely
Fishers
53/ 100
Local SEO needed
Hardest Dentists · 66
Calmest Pool companies · 36
Storms likely
Fort Wayne
54/ 100
Local SEO needed
Hardest HVAC · 67
Calmest Pest control · 42
Storms likely
Carmel
54/ 100
Local SEO needed
Hardest Dentists · 69
Calmest Pool companies · 33
Storms likely
Indianapolis
61/ 100
Local SEO needed
Hardest Law firms · 74
Calmest Pool companies · 48
The Indiana radar
Indianapolis runs hottest.
Indianapolis, Carmel, Fort Wayne, Fishers and Evansville, stormiest first.
- 61IndianapolisStorms likely
- 54Fort WayneStorms likely
- 54CarmelStorms likely
- 53FishersStorms likely
- 51EvansvilleStorms likely
- Clear skies 0–19
- Mostly sunny 20–34
- Clouds building 35–49
- Storms likely 50–64
- Severe 65–100
State lines: US Census Bureau. Numbered pins follow the key, stormiest first.
What we found
Inside Indiana’s numbers.
- Indianapolis (61): toughest, law firms at 74, where the top three hold 870 reviews at the median and 15 of 20 rivals have passed 100. Calmest, pool companies at 48 (120 at the median).
- Fort Wayne (54): toughest, HVAC at 67, where the top three hold 2,143 reviews at the median and 18 of 20 rivals have passed 100. Calmest, pest control at 42 (46 at the median).
- Carmel (54): toughest, dentists at 69, where the top three hold 490 reviews at the median and 18 of 20 rivals have passed 100. Calmest, pool companies at 33 (4 at the median).
- Fishers (53): toughest, dentists at 66, where the top three hold 599 reviews at the median and 20 of 20 rivals have passed 100. Calmest, pool companies at 36 (48 at the median).
- Evansville (51): toughest, dentists at 68, where the top three hold 1,510 reviews at the median and 19 of 20 rivals have passed 100. Calmest, pool companies at 32 (25 at the median).
The deepest review moat in Indiana: dentists in Indianapolis, where the top three hold 3,250 reviews at the median. The thinnest: pool companies in Carmel, at 4. Ratings run lowest for pool companies in Indianapolis (4.15 stars across the top ten) and highest for chiropractors in Fishers (4.96).
We read 180 top-ranking competitor sites across Indiana’s searches. WordPress runs 90 of them; 59 are custom or another builder. 52% carry local business markup, against 54% across every state measured, and 64% changed their sitemap in the last year.
Each trade, calmest city to toughest
- PlumbingFort Wayne 53 → Indianapolis 64
- HVACFishers 51 → Fort Wayne 67
- RoofingCarmel 54 → Indianapolis 64
- ElectriciansEvansville 43 → Fort Wayne 53
- LandscapingFishers 45 → Indianapolis 53
- Pest controlEvansville 37 → Indianapolis 54
- Pool companiesEvansville 32 → Fort Wayne 49
- DentistsFort Wayne 60 → Carmel 69
- Law firmsEvansville 52 → Indianapolis 74
- Med spasEvansville 50 → Indianapolis 71
- VeterinariansCarmel 53 → Indianapolis 67
- ChiropractorsEvansville 49 → Indianapolis 61
What a searcher sees on the map
The view from the phone.
74/ 100
Severe
Competitors with deep review counts and built-out websites hold the top spots. This market rewards full SEO, with paid search to buy time while it builds.
- 870 median reviews among the top three
- 15 of the top 20 with 100 or more reviews
- 4.9 average stars across the top 10
The full forecast
Every city, every trade.
| City | Plumbing | HVAC | Roofing | Electricians | Landscaping | Pest control | Pool companies | Dentists | Law firms | Med spas | Veterinarians | Chiropractors |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Indianapolis | 64 | 61 | 64 | 53 | 53 | 54 | 48 | 66 | 74 | 71 | 67 | 61 |
| Fort Wayne | 53 | 67 | 55 | 53 | 46 | 42 | 49 | 60 | 59 | 56 | 57 | 55 |
| Evansville | 60 | 63 | 56 | 43 | 48 | 37 | 32 | 68 | 52 | 50 | 56 | 49 |
| Carmel | 55 | 59 | 54 | 46 | 50 | 52 | 33 | 69 | 58 | 61 | 53 | 53 |
| Fishers | 60 | 51 | 55 | 45 | 45 | 46 | 36 | 66 | 53 | 57 | 60 | 58 |
Start with the audit.
About 60 seconds, no email, and you get named findings for your own site, not a score out of a hundred.