Storms likely
Lakewood
51/ 100
Local SEO needed
Hardest Dentists · 67
Calmest Pest control · 32
SEO Market Map Colorado
SEO Market Map · Colorado · 5 cities · 12 trades
Today’s SEO forecast for Colorado.
Colorado ranks 3rd of 14 states for search competition, at 59 against a median of 54 across the 14 states measured so far. Its hardest trade is dentists (69); its calmest is pool companies (40). Pick yours.
The five-city outlook
Where search is calm, and where it is severe.
Lakewood is calmest at 51; Denver runs at 67.
Storms likely
Fort Collins
56/ 100
Local SEO needed
Hardest Med spas · 70
Calmest Pest control · 37
Storms likely
Aurora
57/ 100
Local SEO needed
Hardest Dentists · 73
Calmest Pool companies · 34
Storms likely
Colorado Springs
62/ 100
Local SEO needed
Hardest Law firms · 73
Calmest Pool companies · 45
Severe
Denver
67/ 100
Full SEO plus paid
Hardest Law firms · 80
Calmest Pool companies · 47
The Colorado radar
Denver runs hottest.
Denver, Colorado Springs, Aurora, Fort Collins and Lakewood, stormiest first.
- 67DenverSevere
- 62Colorado SpringsStorms likely
- 57AuroraStorms likely
- 56Fort CollinsStorms likely
- 51LakewoodStorms likely
- Clear skies 0–19
- Mostly sunny 20–34
- Clouds building 35–49
- Storms likely 50–64
- Severe 65–100
State lines: US Census Bureau. Numbered pins follow the key, stormiest first.
What we found
Inside Colorado’s numbers.
- Denver (67): toughest, law firms at 80, where the top three hold 1,841 reviews at the median and 19 of 20 rivals have passed 100. Calmest, pool companies at 47 (53 at the median).
- Colorado Springs (62): toughest, law firms at 73, where the top three hold 582 reviews at the median and 16 of 20 rivals have passed 100. Calmest, pool companies at 45 (47 at the median).
- Aurora (57): toughest, dentists at 73, where the top three hold 1,173 reviews at the median and 19 of 20 rivals have passed 100. Calmest, pool companies at 34 (35 at the median).
- Fort Collins (56): toughest, med spas at 70, where the top three hold 344 reviews at the median and 15 of 20 rivals have passed 100. Calmest, pest control at 37 (37 at the median).
- Lakewood (51): toughest, dentists at 67, where the top three hold 906 reviews at the median and 19 of 20 rivals have passed 100. Calmest, pest control at 32 (3 at the median).
The deepest review moat in Colorado: plumbing in Denver, where the top three hold 3,338 reviews at the median. The thinnest: pest control in Lakewood, at 3. Ratings run lowest for pool companies in Colorado Springs (4.51 stars across the top ten) and highest for electricians in Lakewood (4.99).
We read 180 top-ranking competitor sites across Colorado’s searches. WordPress runs 109 of them; 49 are custom or another builder. 59% carry local business markup, against 54% across every state measured, and 68% changed their sitemap in the last year.
Each trade, calmest city to toughest
- PlumbingFort Collins 54 → Denver 76
- HVACAurora 54 → Denver 72
- RoofingLakewood 49 → Denver 67
- ElectriciansLakewood 47 → Denver 65
- LandscapingLakewood 43 → Fort Collins 52
- Pest controlLakewood 32 → Denver 63
- Pool companiesAurora 34 → Denver 47
- DentistsColorado Springs 64 → Aurora 73
- Law firmsFort Collins 51 → Denver 80
- Med spasLakewood 51 → Denver 79
- VeterinariansLakewood 64 → Fort Collins 68
- ChiropractorsLakewood 47 → Denver 65
What a searcher sees on the map
The view from the phone.
80/ 100
Severe
Competitors with deep review counts and built-out websites hold the top spots. This market rewards full SEO, with paid search to buy time while it builds.
- 1,841 median reviews among the top three
- 19 of the top 20 with 100 or more reviews
- 4.9 average stars across the top 10
The full forecast
Every city, every trade.
| City | Plumbing | HVAC | Roofing | Electricians | Landscaping | Pest control | Pool companies | Dentists | Law firms | Med spas | Veterinarians | Chiropractors |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Denver | 76 | 72 | 67 | 65 | 51 | 63 | 47 | 71 | 80 | 79 | 66 | 65 |
| Colorado Springs | 65 | 70 | 58 | 61 | 51 | 61 | 45 | 64 | 73 | 69 | 66 | 63 |
| Aurora | 61 | 54 | 53 | 54 | 44 | 59 | 34 | 73 | 61 | 69 | 67 | 59 |
| Fort Collins | 54 | 69 | 58 | 48 | 52 | 37 | 39 | 68 | 51 | 70 | 68 | 53 |
| Lakewood | 61 | 56 | 49 | 47 | 43 | 32 | 36 | 67 | 54 | 51 | 64 | 47 |
Start with the audit.
About 60 seconds, no email, and you get named findings for your own site, not a score out of a hundred.