Clouds building
Jonesboro
46/ 100
Local SEO needed
Hardest Dentists · 65
Calmest Pest control · 33
SEO Market Map Arkansas
SEO Market Map · Arkansas · 5 cities · 12 trades
Today’s SEO forecast for Arkansas.
Arkansas ranks 10th of 14 states for search competition, at 50 against a median of 54 across the 14 states measured so far. Its hardest trade is dentists (62); its calmest is pool companies (35). Pick yours.
The five-city outlook
Where search is calm, and where it is severe.
Jonesboro is calmest at 46; Little Rock runs at 56.
Clouds building
Fort Smith
47/ 100
Local SEO needed
Hardest Dentists · 60
Calmest Pool companies · 31
Clouds building
Fayetteville
49/ 100
Local SEO needed
Hardest Pest control · 59
Calmest Pool companies · 39
Storms likely
Springdale
52/ 100
Local SEO needed
Hardest HVAC · 63
Calmest Pool companies · 35
Storms likely
Little Rock
56/ 100
Local SEO needed
Hardest Plumbing · 69
Calmest Pool companies · 30
The Arkansas radar
Little Rock runs hottest.
Little Rock, Springdale, Fayetteville, Fort Smith and Jonesboro, stormiest first.
- 56Little RockStorms likely
- 52SpringdaleStorms likely
- 49FayettevilleClouds building
- 47Fort SmithClouds building
- 46JonesboroClouds building
- Clear skies 0–19
- Mostly sunny 20–34
- Clouds building 35–49
- Storms likely 50–64
- Severe 65–100
State lines: US Census Bureau. Numbered pins follow the key, stormiest first.
What we found
Inside Arkansas’s numbers.
- Little Rock (56): toughest, plumbing at 69, where the top three hold 2,850 reviews at the median and 14 of 20 rivals have passed 100. Calmest, pool companies at 30 (3 at the median).
- Springdale (52): toughest, HVAC at 63, where the top three hold 1,800 reviews at the median and 12 of 20 rivals have passed 100. Calmest, pool companies at 35 (21 at the median).
- Fayetteville (49): toughest, pest control at 59, where the top three hold 697 reviews at the median and 14 of 20 rivals have passed 100. Calmest, pool companies at 39 (21 at the median).
- Fort Smith (47): toughest, dentists at 60, where the top three hold 1,139 reviews at the median and 18 of 20 rivals have passed 100. Calmest, pool companies at 31 (7 at the median).
- Jonesboro (46): toughest, dentists at 65, where the top three hold 815 reviews at the median and 18 of 20 rivals have passed 100. Calmest, pest control at 33 (46 at the median).
The deepest review moat in Arkansas: dentists in Little Rock, where the top three hold 3,003 reviews at the median. The thinnest: pool companies in Little Rock, at 3. Ratings run lowest for pool companies in Jonesboro (4.27 stars across the top ten) and highest for chiropractors in Springdale (4.95).
We read 180 top-ranking competitor sites across Arkansas’s searches. WordPress runs 92 of them; 51 are custom or another builder. 48% carry local business markup, against 54% across every state measured, and 66% changed their sitemap in the last year.
Each trade, calmest city to toughest
- PlumbingJonesboro 47 → Little Rock 69
- HVACFayetteville 54 → Springdale 63
- RoofingFayetteville 41 → Little Rock 58
- ElectriciansJonesboro 37 → Springdale 63
- LandscapingSpringdale 35 → Little Rock 42
- Pest controlJonesboro 33 → Springdale 59
- Pool companiesLittle Rock 30 → Jonesboro 42
- DentistsFayetteville 58 → Little Rock 69
- Law firmsFayetteville 40 → Little Rock 65
- Med spasFort Smith 40 → Springdale 55
- VeterinariansJonesboro 52 → Little Rock 64
- ChiropractorsSpringdale 41 → Little Rock 59
What a searcher sees on the map
The view from the phone.
69/ 100
Severe
Competitors with deep review counts and built-out websites hold the top spots. This market rewards full SEO, with paid search to buy time while it builds.
- 2,850 median reviews among the top three
- 14 of the top 20 with 100 or more reviews
- 4.8 average stars across the top 10
The full forecast
Every city, every trade.
| City | Plumbing | HVAC | Roofing | Electricians | Landscaping | Pest control | Pool companies | Dentists | Law firms | Med spas | Veterinarians | Chiropractors |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Little Rock | 69 | 60 | 58 | 49 | 42 | 50 | 30 | 69 | 65 | 55 | 64 | 59 |
| Fayetteville | 53 | 54 | 41 | 48 | 40 | 59 | 39 | 58 | 40 | 48 | 56 | 53 |
| Fort Smith | 56 | 54 | 44 | 40 | 36 | 50 | 31 | 60 | 54 | 40 | 57 | 43 |
| Springdale | 53 | 63 | 52 | 63 | 35 | 59 | 35 | 59 | 56 | 55 | 58 | 41 |
| Jonesboro | 47 | 54 | 50 | 37 | 41 | 33 | 42 | 65 | 43 | 43 | 52 | 45 |
Start with the audit.
About 60 seconds, no email, and you get named findings for your own site, not a score out of a hundred.