Clouds building
Waterbury
44/ 100
Local SEO needed
Hardest Dentists · 63
Calmest Pest control · 31
SEO Market Map Connecticut
SEO Market Map · Connecticut · 5 cities · 12 trades
Today’s SEO forecast for Connecticut.
Connecticut ranks 11th of 14 states for search competition, at 46 against a median of 54 across the 14 states measured so far. Its hardest trade is law firms (62); its calmest is pool companies (31). Pick yours.
The five-city outlook
Where search is calm, and where it is severe.
Waterbury is calmest at 44; Hartford runs at 49.
Clouds building
Bridgeport
45/ 100
Local SEO needed
Hardest Law firms · 66
Calmest Pool companies · 21
Clouds building
New Haven
45/ 100
Local SEO needed
Hardest Dentists · 65
Calmest Pool companies · 32
Clouds building
Stamford
49/ 100
Local SEO needed
Hardest Dentists · 63
Calmest Pest control · 29
Clouds building
Hartford
49/ 100
Local SEO needed
Hardest Law firms · 67
Calmest Pool companies · 35
The Connecticut radar
Stamford runs hottest.
Hartford, Stamford, New Haven, Bridgeport and Waterbury, stormiest first.
- 49StamfordClouds building
- 49HartfordClouds building
- 45BridgeportClouds building
- 45New HavenClouds building
- 44WaterburyClouds building
- Clear skies 0–19
- Mostly sunny 20–34
- Clouds building 35–49
- Storms likely 50–64
- Severe 65–100
State lines: US Census Bureau. Numbered pins follow the key, stormiest first.
What we found
Inside Connecticut’s numbers.
- Stamford (49): toughest, dentists at 63, where the top three hold 950 reviews at the median and 17 of 20 rivals have passed 100. Calmest, pest control at 29 (2 at the median).
- Hartford (49): toughest, law firms at 67, where the top three hold 142 reviews at the median and 14 of 20 rivals have passed 100. Calmest, pool companies at 35 (38 at the median).
- Bridgeport (45): toughest, law firms at 66, where the top three hold 394 reviews at the median and 14 of 20 rivals have passed 100. Calmest, pool companies at 21 (5 at the median).
- New Haven (45): toughest, dentists at 65, where the top three hold 1,251 reviews at the median and 17 of 20 rivals have passed 100. Calmest, pool companies at 32 (23 at the median).
- Waterbury (44): toughest, dentists at 63, where the top three hold 594 reviews at the median and 15 of 20 rivals have passed 100. Calmest, pest control at 31 (0 at the median).
The deepest review moat in Connecticut: dentists in New Haven, where the top three hold 1,251 reviews at the median. The thinnest: pest control in Waterbury, at 0. Ratings run lowest for pool companies in Bridgeport (4.03 stars across the top ten) and highest for landscaping in Stamford (4.97).
We read 180 top-ranking competitor sites across Connecticut’s searches. WordPress runs 81 of them; 62 are custom or another builder. 51% carry local business markup, against 54% across every state measured, and 58% changed their sitemap in the last year.
Each trade, calmest city to toughest
- PlumbingNew Haven 35 → Hartford 53
- HVACHartford 37 → Bridgeport 57
- RoofingBridgeport 40 → Hartford 46
- ElectriciansBridgeport 38 → New Haven 50
- LandscapingNew Haven 34 → Stamford 52
- Pest controlBridgeport 29 → Hartford 57
- Pool companiesBridgeport 21 → Hartford 35
- DentistsHartford 53 → New Haven 65
- Law firmsWaterbury 59 → Hartford 67
- Med spasNew Haven 50 → Bridgeport 57
- VeterinariansBridgeport 40 → Hartford 56
- ChiropractorsWaterbury 41 → Hartford 55
What a searcher sees on the map
The view from the phone.
67/ 100
Severe
Competitors with deep review counts and built-out websites hold the top spots. This market rewards full SEO, with paid search to buy time while it builds.
- 142 median reviews among the top three
- 14 of the top 20 with 100 or more reviews
- 4.9 average stars across the top 10
The full forecast
Every city, every trade.
| City | Plumbing | HVAC | Roofing | Electricians | Landscaping | Pest control | Pool companies | Dentists | Law firms | Med spas | Veterinarians | Chiropractors |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Bridgeport | 48 | 57 | 40 | 38 | 42 | 29 | 21 | 56 | 66 | 57 | 40 | 48 |
| Stamford | 51 | 51 | 46 | 49 | 52 | 29 | 33 | 63 | 60 | 52 | 55 | 50 |
| New Haven | 35 | 47 | 45 | 50 | 34 | 33 | 32 | 65 | 60 | 50 | 48 | 45 |
| Hartford | 53 | 37 | 46 | 43 | 36 | 57 | 35 | 53 | 67 | 52 | 56 | 55 |
| Waterbury | 38 | 52 | 42 | 41 | 35 | 31 | 33 | 63 | 59 | 50 | 45 | 41 |
Start with the audit.
About 60 seconds, no email, and you get named findings for your own site, not a score out of a hundred.