Clouds building
Caldwell
45/ 100
Local SEO needed
Hardest HVAC · 59
Calmest Pool companies · 29
SEO Market Map Idaho
SEO Market Map · Idaho · 5 cities · 12 trades
Today’s SEO forecast for Idaho.
Idaho ranks 9th of 14 states for search competition, at 53 against a median of 54 across the 14 states measured so far. Its hardest trade is dentists (65); its calmest is pool companies (38). Pick yours.
The five-city outlook
Where search is calm, and where it is severe.
Caldwell is calmest at 45; Boise runs at 62.
Storms likely
Idaho Falls
51/ 100
Local SEO needed
Hardest Dentists · 66
Calmest Pool companies · 38
Storms likely
Nampa
52/ 100
Local SEO needed
Hardest Plumbing · 64
Calmest Pool companies · 34
Storms likely
Meridian
57/ 100
Local SEO needed
Hardest Dentists · 70
Calmest Pool companies · 38
Storms likely
Boise
62/ 100
Local SEO needed
Hardest Dentists · 71
Calmest Pool companies · 50
The Idaho radar
Boise runs hottest.
Boise, Meridian, Nampa, Idaho Falls and Caldwell, stormiest first.
- 62BoiseStorms likely
- 57MeridianStorms likely
- 52NampaStorms likely
- 51Idaho FallsStorms likely
- 45CaldwellClouds building
- Clear skies 0–19
- Mostly sunny 20–34
- Clouds building 35–49
- Storms likely 50–64
- Severe 65–100
State lines: US Census Bureau. Numbered pins follow the key, stormiest first.
What we found
Inside Idaho’s numbers.
- Boise (62): toughest, dentists at 71, where the top three hold 640 reviews at the median and 20 of 20 rivals have passed 100. Calmest, pool companies at 50 (34 at the median).
- Meridian (57): toughest, dentists at 70, where the top three hold 845 reviews at the median and 19 of 20 rivals have passed 100. Calmest, pool companies at 38 (34 at the median).
- Nampa (52): toughest, plumbing at 64, where the top three hold 430 reviews at the median and 11 of 20 rivals have passed 100. Calmest, pool companies at 34 (22 at the median).
- Idaho Falls (51): toughest, dentists at 66, where the top three hold 1,222 reviews at the median and 19 of 20 rivals have passed 100. Calmest, pool companies at 38 (47 at the median).
- Caldwell (45): toughest, HVAC at 59, where the top three hold 678 reviews at the median and 7 of 20 rivals have passed 100. Calmest, pool companies at 29 (11 at the median).
The deepest review moat in Idaho: plumbing in Meridian, where the top three hold 1,496 reviews at the median. The thinnest: pool companies in Caldwell, at 11. Ratings run lowest for pool companies in Caldwell (4.40 stars across the top ten) and highest for med spas in Caldwell (4.99).
We read 180 top-ranking competitor sites across Idaho’s searches. WordPress runs 97 of them; 59 are custom or another builder. 55% carry local business markup, against 54% across every state measured, and 68% changed their sitemap in the last year.
Each trade, calmest city to toughest
- PlumbingIdaho Falls 50 → Nampa 64
- HVACIdaho Falls 57 → Boise 68
- RoofingCaldwell 40 → Boise 61
- ElectriciansCaldwell 40 → Boise 63
- LandscapingIdaho Falls 42 → Boise 50
- Pest controlCaldwell 36 → Meridian 63
- Pool companiesCaldwell 29 → Boise 50
- DentistsCaldwell 56 → Boise 71
- Law firmsCaldwell 39 → Boise 65
- Med spasCaldwell 42 → Boise 70
- VeterinariansCaldwell 58 → Meridian 62
- ChiropractorsCaldwell 45 → Boise 66
What a searcher sees on the map
The view from the phone.
71/ 100
Severe
Competitors with deep review counts and built-out websites hold the top spots. This market rewards full SEO, with paid search to buy time while it builds.
- 640 median reviews among the top three
- 20 of the top 20 with 100 or more reviews
- 4.9 average stars across the top 10
The full forecast
Every city, every trade.
| City | Plumbing | HVAC | Roofing | Electricians | Landscaping | Pest control | Pool companies | Dentists | Law firms | Med spas | Veterinarians | Chiropractors |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Boise | 62 | 68 | 61 | 63 | 50 | 59 | 50 | 71 | 65 | 70 | 60 | 66 |
| Meridian | 64 | 65 | 51 | 50 | 43 | 63 | 38 | 70 | 60 | 55 | 62 | 65 |
| Nampa | 64 | 61 | 50 | 41 | 49 | 48 | 34 | 62 | 54 | 45 | 61 | 54 |
| Caldwell | 51 | 59 | 40 | 40 | 45 | 36 | 29 | 56 | 39 | 42 | 58 | 45 |
| Idaho Falls | 50 | 57 | 41 | 50 | 42 | 57 | 38 | 66 | 49 | 48 | 58 | 54 |
Start with the audit.
About 60 seconds, no email, and you get named findings for your own site, not a score out of a hundred.