> **Indiana SEO Market Map: Local Competition by City** > How competitive local search is in 5 Indiana cities across 12 industries, scored on one national scale. See what your market needs. [SEO Market Map](https://seoeliteagency.com/seo-market-map/) Indiana SEO Market Map · Indiana · 5 cities · 12 trades # Today’s SEO forecast for *Indiana*. Indiana ranks 6th of 14 states for search competition, at 55 against a median of 54 across the 14 states measured so far. Its hardest trade is dentists (66); its calmest is pool companies (40). Pick yours. All trades Plumbing HVAC Roofing Electricians Landscaping Pest control Pool companies Dentists Law firms Med spas Veterinarians Chiropractors [Run myfree audit](https://seoeliteagency.com/free-seo-audit/) [Booka call](https://seoeliteagency.hbportal.co/public/69bccfccf61f1d002932ebbe) The five-city outlook ## Where search is calm, and where it is *severe*. Evansville is calmest at 51; Indianapolis runs at 61. Storms likely ### Evansville 51 / 100 Local SEO needed Hardest Dentists · 68 Calmest Pool companies · 32 Storms likely ### Fishers 53 / 100 Local SEO needed Hardest Dentists · 66 Calmest Pool companies · 36 Storms likely ### Fort Wayne 54 / 100 Local SEO needed Hardest HVAC · 67 Calmest Pest control · 42 Storms likely ### Carmel 54 / 100 Local SEO needed Hardest Dentists · 69 Calmest Pool companies · 33 Storms likely ### Indianapolis 61 / 100 Local SEO needed Hardest Law firms · 74 Calmest Pool companies · 48 The Indiana radar ## Indianapolis runs *hottest*. Indianapolis, Carmel, Fort Wayne, Fishers and Evansville, stormiest first. - **61** Indianapolis *Storms likely* - **54** Fort Wayne *Storms likely* - **54** Carmel *Storms likely* - **53** Fishers *Storms likely* - **51** Evansville *Storms likely* - **Clear skies 0–19 - **Mostly sunny 20–34 - **Clouds building 35–49 - **Storms likely 50–64 - **Severe 65–100 State lines: US Census Bureau. Numbered pins follow the key, stormiest first. What we found ## Inside Indiana’s *numbers*. - **Indianapolis** (61): toughest, law firms at 74, where the top three hold 870 reviews at the median and 15 of 20 rivals have passed 100. Calmest, pool companies at 48 (120 at the median). - **Fort Wayne** (54): toughest, HVAC at 67, where the top three hold 2,143 reviews at the median and 18 of 20 rivals have passed 100. Calmest, pest control at 42 (46 at the median). - **Carmel** (54): toughest, dentists at 69, where the top three hold 490 reviews at the median and 18 of 20 rivals have passed 100. Calmest, pool companies at 33 (4 at the median). - **Fishers** (53): toughest, dentists at 66, where the top three hold 599 reviews at the median and 20 of 20 rivals have passed 100. Calmest, pool companies at 36 (48 at the median). - **Evansville** (51): toughest, dentists at 68, where the top three hold 1,510 reviews at the median and 19 of 20 rivals have passed 100. Calmest, pool companies at 32 (25 at the median). The deepest review moat in Indiana: dentists in Indianapolis, where the top three hold 3,250 reviews at the median. The thinnest: pool companies in Carmel, at 4. Ratings run lowest for pool companies in Indianapolis (4.15 stars across the top ten) and highest for chiropractors in Fishers (4.96). We read 180 top-ranking competitor sites across Indiana’s searches. WordPress runs 90 of them; 59 are custom or another builder. 52% carry local business markup, against 54% across every state measured, and 64% changed their sitemap in the last year. ### Each trade, calmest city to toughest - **Plumbing** Fort Wayne 53 → Indianapolis 64 - **HVAC** Fishers 51 → Fort Wayne 67 - **Roofing** Carmel 54 → Indianapolis 64 - **Electricians** Evansville 43 → Fort Wayne 53 - **Landscaping** Fishers 45 → Indianapolis 53 - **Pest control** Evansville 37 → Indianapolis 54 - **Pool companies** Evansville 32 → Fort Wayne 49 - **Dentists** Fort Wayne 60 → Carmel 69 - **Law firms** Evansville 52 → Indianapolis 74 - **Med spas** Evansville 50 → Indianapolis 71 - **Veterinarians** Carmel 53 → Indianapolis 67 - **Chiropractors** Evansville 49 → Indianapolis 61 What a searcher sees on the map ## The view from the *phone*. City Indianapolis Fort Wayne Evansville Carmel Fishers Trade Plumbing HVAC Roofing Electricians Landscaping Pest control Pool companies Dentists Law firms Med spas Veterinarians Chiropractors 74 / 100 Severe Competitors with deep review counts and built-out websites hold the top spots. This market rewards full SEO, with paid search to buy time while it builds. - **870** median reviews among the top three - **15** of the top 20 with 100 or more reviews - **4.9** average stars across the top 10 9:41 ** G personal injury lawyer near Indianapolis ★ **4.9** 870 reviews ★ **4.9** 870 reviews ★ **4.9** 870 reviews **Top 20 on the map** **************************************** 15 with 100+ reviews Drawn from the measured Google Maps results. Names are never shown. The full forecast ## Every city, every *trade*. Indiana by city and trade, read 2026-10-29. Business counts are county-wide: Carmel and Fishers share Hamilton County. [Methodology](https://seoeliteagency.com/seo-market-map/methodology/). City [Plumbing](https://seoeliteagency.com/seo-for-plumbing/) [HVAC](https://seoeliteagency.com/seo-for-hvac/) [Roofing](https://seoeliteagency.com/seo-for-roofing-contractors/) [Electricians](https://seoeliteagency.com/seo-for-electricians/) [Landscaping](https://seoeliteagency.com/seo-for-landscaping/) [Pest control](https://seoeliteagency.com/seo-for-pest-control/) [Pool companies](https://seoeliteagency.com/seo-for-pool-companies/) [Dentists](https://seoeliteagency.com/seo-for-dentistry/) [Law firms](https://seoeliteagency.com/seo-for-law-office/) [Med spas](https://seoeliteagency.com/seo-for-medspa/) [Veterinarians](https://seoeliteagency.com/seo-for-veterinarians/) [Chiropractors](https://seoeliteagency.com/seo-for-chiropractic/) Indianapolis 64 61 64 53 53 54 48 66 74 71 67 61 Fort Wayne 53 67 55 53 46 42 49 60 59 56 57 55 Evansville 60 63 56 43 48 37 32 68 52 50 56 49 Carmel 55 59 54 46 50 52 33 69 58 61 53 53 Fishers 60 51 55 45 45 46 36 66 53 57 60 58 Keep reading the map [The national forecast](https://seoeliteagency.com/seo-market-map/)[Georgia · 55](https://seoeliteagency.com/seo-market-map/georgia/)[Alabama · 54](https://seoeliteagency.com/seo-market-map/alabama/)[Illinois · 54](https://seoeliteagency.com/seo-market-map/illinois/)[Idaho · 53](https://seoeliteagency.com/seo-market-map/idaho/) ## Start with *the audit*. About 60 seconds, no email, and you get named findings for your own site, not a score out of a hundred. [Run myfree audit](https://seoeliteagency.com/free-seo-audit/) [Book a callinstead](https://seoeliteagency.hbportal.co/public/69bccfccf61f1d002932ebbe)