> **Idaho SEO Market Map: Local Competition by City** > How competitive local search is in 5 Idaho cities across 12 industries, scored on one national scale. See what your market needs. [SEO Market Map](https://seoeliteagency.com/seo-market-map/) Idaho SEO Market Map · Idaho · 5 cities · 12 trades # Today’s SEO forecast for *Idaho*. Idaho ranks 9th of 14 states for search competition, at 53 against a median of 54 across the 14 states measured so far. Its hardest trade is dentists (65); its calmest is pool companies (38). Pick yours. All trades Plumbing HVAC Roofing Electricians Landscaping Pest control Pool companies Dentists Law firms Med spas Veterinarians Chiropractors [Run myfree audit](https://seoeliteagency.com/free-seo-audit/) [Booka call](https://seoeliteagency.hbportal.co/public/69bccfccf61f1d002932ebbe) The five-city outlook ## Where search is calm, and where it is *severe*. Caldwell is calmest at 45; Boise runs at 62. Clouds building ### Caldwell 45 / 100 Local SEO needed Hardest HVAC · 59 Calmest Pool companies · 29 Storms likely ### Idaho Falls 51 / 100 Local SEO needed Hardest Dentists · 66 Calmest Pool companies · 38 Storms likely ### Nampa 52 / 100 Local SEO needed Hardest Plumbing · 64 Calmest Pool companies · 34 Storms likely ### Meridian 57 / 100 Local SEO needed Hardest Dentists · 70 Calmest Pool companies · 38 Storms likely ### Boise 62 / 100 Local SEO needed Hardest Dentists · 71 Calmest Pool companies · 50 The Idaho radar ## Boise runs *hottest*. Boise, Meridian, Nampa, Idaho Falls and Caldwell, stormiest first. - **62** Boise *Storms likely* - **57** Meridian *Storms likely* - **52** Nampa *Storms likely* - **51** Idaho Falls *Storms likely* - **45** Caldwell *Clouds building* - **Clear skies 0–19 - **Mostly sunny 20–34 - **Clouds building 35–49 - **Storms likely 50–64 - **Severe 65–100 State lines: US Census Bureau. Numbered pins follow the key, stormiest first. What we found ## Inside Idaho’s *numbers*. - **Boise** (62): toughest, dentists at 71, where the top three hold 640 reviews at the median and 20 of 20 rivals have passed 100. Calmest, pool companies at 50 (34 at the median). - **Meridian** (57): toughest, dentists at 70, where the top three hold 845 reviews at the median and 19 of 20 rivals have passed 100. Calmest, pool companies at 38 (34 at the median). - **Nampa** (52): toughest, plumbing at 64, where the top three hold 430 reviews at the median and 11 of 20 rivals have passed 100. Calmest, pool companies at 34 (22 at the median). - **Idaho Falls** (51): toughest, dentists at 66, where the top three hold 1,222 reviews at the median and 19 of 20 rivals have passed 100. Calmest, pool companies at 38 (47 at the median). - **Caldwell** (45): toughest, HVAC at 59, where the top three hold 678 reviews at the median and 7 of 20 rivals have passed 100. Calmest, pool companies at 29 (11 at the median). The deepest review moat in Idaho: plumbing in Meridian, where the top three hold 1,496 reviews at the median. The thinnest: pool companies in Caldwell, at 11. Ratings run lowest for pool companies in Caldwell (4.40 stars across the top ten) and highest for med spas in Caldwell (4.99). We read 180 top-ranking competitor sites across Idaho’s searches. WordPress runs 97 of them; 59 are custom or another builder. 55% carry local business markup, against 54% across every state measured, and 68% changed their sitemap in the last year. ### Each trade, calmest city to toughest - **Plumbing** Idaho Falls 50 → Nampa 64 - **HVAC** Idaho Falls 57 → Boise 68 - **Roofing** Caldwell 40 → Boise 61 - **Electricians** Caldwell 40 → Boise 63 - **Landscaping** Idaho Falls 42 → Boise 50 - **Pest control** Caldwell 36 → Meridian 63 - **Pool companies** Caldwell 29 → Boise 50 - **Dentists** Caldwell 56 → Boise 71 - **Law firms** Caldwell 39 → Boise 65 - **Med spas** Caldwell 42 → Boise 70 - **Veterinarians** Caldwell 58 → Meridian 62 - **Chiropractors** Caldwell 45 → Boise 66 What a searcher sees on the map ## The view from the *phone*. City Boise Meridian Nampa Caldwell Idaho Falls Trade Plumbing HVAC Roofing Electricians Landscaping Pest control Pool companies Dentists Law firms Med spas Veterinarians Chiropractors 71 / 100 Severe Competitors with deep review counts and built-out websites hold the top spots. This market rewards full SEO, with paid search to buy time while it builds. - **640** median reviews among the top three - **20** of the top 20 with 100 or more reviews - **4.9** average stars across the top 10 9:41 ** G dentist near Boise ★ **4.9** 640 reviews ★ **4.9** 640 reviews ★ **4.9** 640 reviews **Top 20 on the map** **************************************** 20 with 100+ reviews Drawn from the measured Google Maps results. Names are never shown. The full forecast ## Every city, every *trade*. Idaho by city and trade, read 2026-10-29. Business counts are county-wide: Boise and Meridian share Ada County; Nampa and Caldwell share Canyon County. [Methodology](https://seoeliteagency.com/seo-market-map/methodology/). City [Plumbing](https://seoeliteagency.com/seo-for-plumbing/) [HVAC](https://seoeliteagency.com/seo-for-hvac/) [Roofing](https://seoeliteagency.com/seo-for-roofing-contractors/) [Electricians](https://seoeliteagency.com/seo-for-electricians/) [Landscaping](https://seoeliteagency.com/seo-for-landscaping/) [Pest control](https://seoeliteagency.com/seo-for-pest-control/) [Pool companies](https://seoeliteagency.com/seo-for-pool-companies/) [Dentists](https://seoeliteagency.com/seo-for-dentistry/) [Law firms](https://seoeliteagency.com/seo-for-law-office/) [Med spas](https://seoeliteagency.com/seo-for-medspa/) [Veterinarians](https://seoeliteagency.com/seo-for-veterinarians/) [Chiropractors](https://seoeliteagency.com/seo-for-chiropractic/) Boise 62 68 61 63 50 59 50 71 65 70 60 66 Meridian 64 65 51 50 43 63 38 70 60 55 62 65 Nampa 64 61 50 41 49 48 34 62 54 45 61 54 Caldwell 51 59 40 40 45 36 29 56 39 42 58 45 Idaho Falls 50 57 41 50 42 57 38 66 49 48 58 54 Keep reading the map [The national forecast](https://seoeliteagency.com/seo-market-map/)[Alabama · 54](https://seoeliteagency.com/seo-market-map/alabama/)[Illinois · 54](https://seoeliteagency.com/seo-market-map/illinois/)[Georgia · 55](https://seoeliteagency.com/seo-market-map/georgia/)[Indiana · 55](https://seoeliteagency.com/seo-market-map/indiana/) ## Start with *the audit*. About 60 seconds, no email, and you get named findings for your own site, not a score out of a hundred. [Run myfree audit](https://seoeliteagency.com/free-seo-audit/) [Book a callinstead](https://seoeliteagency.hbportal.co/public/69bccfccf61f1d002932ebbe)