> **Delaware SEO Market Map: Local Competition by City** > How competitive local search is in 5 Delaware cities across 12 industries, scored on one national scale. See what your market needs. [SEO Market Map](https://seoeliteagency.com/seo-market-map/) Delaware SEO Market Map · Delaware · 5 cities · 12 trades # Today’s SEO forecast for *Delaware*. Delaware ranks 12th of 14 states for search competition, at 43 against a median of 54 across the 14 states measured so far. Its hardest trade is dentists (52); its calmest is electricians (37). Pick yours. All trades Plumbing HVAC Roofing Electricians Landscaping Pest control Pool companies Dentists Law firms Med spas Veterinarians Chiropractors [Run myfree audit](https://seoeliteagency.com/free-seo-audit/) [Booka call](https://seoeliteagency.hbportal.co/public/69bccfccf61f1d002932ebbe) The five-city outlook ## Where search is calm, and where it is *severe*. Milford is calmest at 37; Wilmington runs at 50. Clouds building ### Milford 37 / 100 Local SEO needed Hardest Chiropractors · 44 Calmest Med spas · 31 Clouds building ### Middletown 39 / 100 Local SEO needed Hardest Dentists · 53 Calmest Electricians · 22 Clouds building ### Dover 45 / 100 Local SEO needed Hardest Dentists · 55 Calmest Law firms · 37 Clouds building ### Newark 45 / 100 Local SEO needed Hardest HVAC · 57 Calmest Pest control · 29 Storms likely ### Wilmington 50 / 100 Local SEO needed Hardest Plumbing · 63 Calmest Pool companies · 39 The Delaware radar ## Wilmington runs *hottest*. Wilmington, Newark, Dover, Middletown and Milford, stormiest first. - **50** Wilmington *Storms likely* - **45** Dover *Clouds building* - **45** Newark *Clouds building* - **39** Middletown *Clouds building* - **37** Milford *Clouds building* - **Clear skies 0–19 - **Mostly sunny 20–34 - **Clouds building 35–49 - **Storms likely 50–64 - **Severe 65–100 State lines: US Census Bureau. Numbered pins follow the key, stormiest first. What we found ## Inside Delaware’s *numbers*. - **Wilmington** (50): toughest, plumbing at 63, where the top three hold 3,076 reviews at the median and 11 of 20 rivals have passed 100. Calmest, pool companies at 39 (9 at the median). - **Dover** (45): toughest, dentists at 55, where the top three hold 826 reviews at the median and 10 of 20 rivals have passed 100. Calmest, law firms at 37 (51 at the median). - **Newark** (45): toughest, HVAC at 57, where the top three hold 3,564 reviews at the median and 9 of 20 rivals have passed 100. Calmest, pest control at 29 (1 at the median). - **Middletown** (39): toughest, dentists at 53, where the top three hold 911 reviews at the median and 13 of 20 rivals have passed 100. Calmest, electricians at 22 (3 at the median). - **Milford** (37): toughest, chiropractors at 44, where the top three hold 299 reviews at the median and 2 of 20 rivals have passed 100. Calmest, med spas at 31 (14 at the median). The deepest review moat in Delaware: HVAC in Newark, where the top three hold 3,564 reviews at the median. The thinnest: pest control in Newark, at 1. Ratings run lowest for pool companies in Middletown (3.65 stars across the top ten) and highest for roofing in Newark (4.98). We read 176 top-ranking competitor sites across Delaware’s searches. WordPress runs 81 of them; 50 are custom or another builder. 41% carry local business markup, against 54% across every state measured, and 69% changed their sitemap in the last year. ### Each trade, calmest city to toughest - **Plumbing** Newark 39 → Wilmington 63 - **HVAC** Milford 38 → Newark 57 - **Roofing** Milford 36 → Newark 50 - **Electricians** Middletown 22 → Newark 46 - **Landscaping** Milford 36 → Wilmington 52 - **Pest control** Newark 29 → Wilmington 57 - **Pool companies** Middletown 26 → Newark 46 - **Dentists** Milford 43 → Newark 55 - **Law firms** Milford 32 → Wilmington 52 - **Med spas** Milford 31 → Wilmington 55 - **Veterinarians** Milford 34 → Newark 50 - **Chiropractors** Newark 39 → Dover 54 What a searcher sees on the map ## The view from the *phone*. City Wilmington Dover Newark Middletown Milford Trade Plumbing HVAC Roofing Electricians Landscaping Pest control Pool companies Dentists Law firms Med spas Veterinarians Chiropractors 63 / 100 Storms likely The map pack is contested. Local SEO work is what separates the businesses that get the call. - **3,076** median reviews among the top three - **11** of the top 20 with 100 or more reviews - **4.8** average stars across the top 10 9:41 ** G plumber near Wilmington ★ **4.8** 3,076 reviews ★ **4.8** 3,076 reviews ★ **4.8** 3,076 reviews **Top 20 on the map** **************************************** 11 with 100+ reviews Drawn from the measured Google Maps results. Names are never shown. The full forecast ## Every city, every *trade*. Delaware by city and trade, read 2026-10-29. Business counts are county-wide: Wilmington, Newark and Middletown share New Castle County. [Methodology](https://seoeliteagency.com/seo-market-map/methodology/). City [Plumbing](https://seoeliteagency.com/seo-for-plumbing/) [HVAC](https://seoeliteagency.com/seo-for-hvac/) [Roofing](https://seoeliteagency.com/seo-for-roofing-contractors/) [Electricians](https://seoeliteagency.com/seo-for-electricians/) [Landscaping](https://seoeliteagency.com/seo-for-landscaping/) [Pest control](https://seoeliteagency.com/seo-for-pest-control/) [Pool companies](https://seoeliteagency.com/seo-for-pool-companies/) [Dentists](https://seoeliteagency.com/seo-for-dentistry/) [Law firms](https://seoeliteagency.com/seo-for-law-office/) [Med spas](https://seoeliteagency.com/seo-for-medspa/) [Veterinarians](https://seoeliteagency.com/seo-for-veterinarians/) [Chiropractors](https://seoeliteagency.com/seo-for-chiropractic/) Wilmington 63 51 44 43 52 57 39 52 52 55 48 46 Dover 41 48 43 37 40 53 42 55 37 41 48 54 Newark 39 57 50 46 45 29 46 55 41 48 50 39 Middletown 43 47 42 22 41 30 26 53 37 46 39 46 Milford 43 38 36 39 36 32 31 43 32 31 34 44 Keep reading the map [The national forecast](https://seoeliteagency.com/seo-market-map/)[Connecticut · 46](https://seoeliteagency.com/seo-market-map/connecticut/)[Hawaii · 40](https://seoeliteagency.com/seo-market-map/hawaii/)[Alaska · 37](https://seoeliteagency.com/seo-market-map/alaska/)[Arkansas · 50](https://seoeliteagency.com/seo-market-map/arkansas/) ## Start with *the audit*. About 60 seconds, no email, and you get named findings for your own site, not a score out of a hundred. [Run myfree audit](https://seoeliteagency.com/free-seo-audit/) [Book a callinstead](https://seoeliteagency.hbportal.co/public/69bccfccf61f1d002932ebbe)